Accelerating the discovery of a cure for ALS.

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Prize4Life was founded by a group of Harvard Business School students, including an ALS patient, who believe that prizes will act as powerful incentives to accelerate ALS research. 



Avichai (Avi) Kremer

Mr. Avi Kremer was recently re-named CEO of Prize4Life in April 2017.  He led the organization as CEO from 2006-2013 and served as a Board member from 2014 through March 2017.  He completed his MBA at Harvard Business School and was the recipient of the prestigious HBS Deans Award in 2006. Prior to HBS, Avi was a project manager at Elbit Systems, and Captain in the Israeli army.  In 2004, at the age of 29, Avi was diagnosed with ALS.  He, along with a couple classmates, co-founded Prize4Life in 2006.  In 2007, Avi was awarded the prestigious Lawrence A. Rand Prize from The ALS Association which honors individuals who enrich the ALS community, inspire others, and significantly promote the search for a cure for ALS. In 2011, Avi received the Israeli Prime Minister Award for Innovation and Entrepreneurship in a Non-Profit Organization.  Avi holds a B.S. in Computer Science from Technion (Israeli Institute of Technology).

Rebecca Dalton Sansoterra

Ms. Rebecca (Becky) Dalton Sansoterra  is the Operations Manager of Prize4Life, as well as President of StratFit Consulting, Inc, a start-up strategic planning company.  She has worked over fifteen years in the healthcare industry, most recently in a variety of senior strategy, marketing and operational roles at Hollister Incorporated in Chicago, IL.  Previously, Becky worked at DaVita, Inc. as well as within the Health and Life Sciences Strategy Consulting Group at Accenture.  She completed her MBA with honors at Harvard Business School and graduated summa cum laude from Boston College with a B.S. in Chemistry.  Becky served as a Board member of Prize4Life from 2009 to 2013.